Category Archives: Nonprofit Marketing
The Nonprofit’s Guide to Digital Advertising
Nonprofit’s Guide to Digital Advertising Why Nonprofit Digital Advertising is a Must Do you want the world to know about your mission and easily support it? We thought so. Nearly every major brand uses digital advertising to reach their current
[PODCAST] Nonprofit Marketing Begins with User Experience
User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best
SMS Campaigns for Nonprofits: Why They Rock!
How do nonprofits successfully garner the support of their community? They do so through effective communication. SMS or mass text message campaigns are one of the most effective channels of communication for nonprofits. SMS campaigns see the highest open and click
6 Ways to Ensure Your Homepage Gives a Great First Impression
When someone lands on your nonprofit’s website, they usually come across the homepage first. This means, to grab visitors’ attention and earn their trust, your homepage needs to provide a great first impression. Why not use the new year as
That’s a Wrap! Our Top Nonprofit Professional Development Resources of 2021
Nonprofit professional development has seen a surge as the sector adapted to on-demand learning and opportunities due to the pandemic. We did our best to keep up! We hope you enjoyed all 50 webinars, 104 articles, and 36 podcasts that
A Late Start Doesn’t Have to Mean Low ROI on #GivingTuesday
Late start on #GivingTuesday Planning? No worries. We have a guide that will help you maximize the days remaining until November 30th. Before we get started though, take a minute to look at the value of this pseudo-holiday to your
How to Improve Email Deliverability
Enjoy this spotlighted blog from Snovi.io Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign
5 Tips from Nonprofit Marketing Leaders for Better Engaging Your Constituents
Note: This post was originally published on the Salesforce.org blog. As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits
Why Does a Nonprofit Organization Need SEO?
Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” This indicates that
Fundamentals of Audience Growth in the Nonprofit Sector
How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. To help organizations grow their audience—and also their returns and
