Category Archives: Email Marketing

Do’s and Don’ts of Email Marketing During a Crisis

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. 

How to Create the Perfect Email List

Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get productive work done, and more. To market yourself in today’s world, you need to go

Marketing Automation: Your Key to Boost Donor Development

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. Luckily, there’s this little thing called marketing automation

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes

How to Get More Subscribers for Your Digital Newsletter

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your

3 Nonprofit Newsletters You Need in Your Inbox

It can be tough to convince yourself to subscribe to a newsletter—especially if you already have dozens of them flooding your inbox each week. But there are reasons why we and millions of others subscribe: they provide useful, concise information;

5 Marketing Mantras You Should Always Return To

This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your

5 Best Practices for Collecting Supporter Data

When someone submits their email address on the ONE Campaign website, they receive a welcome email with a friendly message and a simple question: ”Do you think we’ll see the end of extreme poverty in our lifetime?” You’re also presented

Staying on the Same Page: Communication Tools for Nonprofits

Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving

Donor Retention 101: Master Donor Email Marketing

So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often