Category Archives: Email Marketing

3 Nonprofit Newsletters You Need in Your Inbox

It can be tough to convince yourself to subscribe to a newsletter—especially if you already have dozens of them flooding your inbox each week. But there are reasons why we and millions of others subscribe: they provide useful, concise information;

5 Marketing Mantras You Should Always Return To

This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your

5 Best Practices for Collecting Supporter Data

When someone submits their email address on the ONE Campaign website, they receive a welcome email with a friendly message and a simple question: ”Do you think we’ll see the end of extreme poverty in our lifetime?” You’re also presented

Staying on the Same Page: Communication Tools for Nonprofits

Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving

Donor Retention 101: Master Donor Email Marketing

So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often

3 Simple Tricks to Improve Email Marketing

Did you know know that overall online giving grew by 19% last year? From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and

How to Win at Email

An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before

No One Wants to Sign Up for Your Damn E-Newsletter

Picture this: you just Googled “how to patch the hole in my jeans,” and find the most irresistible article with the top three ways to mend your favorite pair (number 2 will blow your mind!). While reading about the best

6 Tips for Creating Engaging Email Newsletters

Sponsored by iContact   Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled email