Category Archives: Fundraising

How to Write Effective Fundraiser Copy

A planned and well-executed fundraising campaign can not only help you draw attention to your organization but also get some financial boost. However, organizing the campaign to have specific timelines and goals can be hard. Organizational tasks aside, you should

Build Donor Engagement Before You Start A Campaign 

When a nonprofit organization decides to undertake a capital campaign, it has most likely identified a need and developed a project to address that need. Usually, the campaign is designed to resource the project. For many organizations, information about the

A Nonprofit’s Guide to Problem-Solving: Be More Painkiller, Less Vitamin

Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources. Now it’s essential. More than ever, nonprofits need to find ways to be more efficient and impactful. Nonprofits can spend less while

The Anatomy of a Great Donation Page

Since the beginning of the COVID-19 pandemic, nonprofits are relying more and more on their website to communicate with constituents and solicit much-needed donations. With continued restrictions on in-person events, having a well-designed donation page is essential for fundraising. Here

Today’s Talk with Clover Frederick

This week, we had a great time talking to Clover Frederick, a fundraising and marketing consultant for nonprofits. She offers helpful wisdom for the year ahead. Last year, most organizations had to put their plans on hold and make a

Using Metrics to Boost Your Fundraising

Are you looking at a map or the rearview mirror? As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. I hope you can spend some time in the next few weeks

Best Donation Form Practices to Actually Boost Fundraising

You finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You

Being a Successful Fundraiser in 2021

I have an obsession. I love defining what makes a fundraiser successful, bottling it, and using it to empower nonprofit professionals and volunteers. I’m obsessed with helping them become more productive in securing gifts to advance the charities and good

Today’s Talk with Brady Josephson

This week, we sat down with Brady Josephson, the managing director of the NextAfter Institute. NextAfter provides fundraising research and training to help nonprofits grow. They are passionate about figuring out what really works in fundraising. Brady gave us some

Today’s Talk with Kerstin Heuer

Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using