Category Archives: Nonprofit Marketing

How Outsourcing Can Change Your Nonprofit Game

This blog was sponsored by Fiverr In the age of remote work and ever-shrinking nonprofit teams, outsourcing is the holy grail. According to Statista, the global market value of the outsourcing industry was about $92.5 billion in 2019. Outsourcing to freelancers

Google Grant Management: 5 Crucial Tips for Success

This post was sponsored by Click Nonprofit The Google Ad Grant is arguably one of the most valuable tools for nonprofits. As a 501(c)3 nonprofit, you get access to $10K per month in free Google Ads credits—that’s $120K every year

Build Donor Engagement Before You Start A Campaign 

When a nonprofit organization decides to undertake a capital campaign, it has most likely identified a need and developed a project to address that need. Usually, the campaign is designed to resource the project. For many organizations, information about the

Today’s Talk with Clover Frederick

This week, we had a great time talking to Clover Frederick, a fundraising and marketing consultant for nonprofits. She offers helpful wisdom for the year ahead. Last year, most organizations had to put their plans on hold and make a

Today’s Talk with Afam Onyema

This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and

Everything About Creating A Nonprofit Marketing Plan

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a

Today’s Talk with Maryanne Dersch

This week, we had the chance to sit down with Maryanne Dersch. Maryanne is a nonprofit coach, author, and speaker who loves to help organizations communicate authentically. She has great advice on how to share your ideas with the people

6 Steps to Get the Press to Tell Your Story

Almost all media now feature feel-good stories about people and organizations that do good.  Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to

Today’s Talk with Ross Kimbarovsky

This week, we spoke with Ross Kimbarovsky, founder of Crowdspring. For over twelve years, Crowdspring has created designs for all kinds of organizations. They are passionate about making great design affordable. They also love to help nonprofits. Give Back is

The Top 4 Most Effective Fundraising Appeal Envelopes

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it.  It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of