Category Archives: Nonprofit Marketing

The Top 4 Most Effective Fundraising Appeal Envelopes

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it.  It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of

How to Write for SEO and Rank on Google

Getting noticed is a challenge.  The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Rising above the clutter and online noise requires a little strategy.  Thankfully, that strategy doesn’t

5 Ways to Incorporate Data and Automation into Your Marketing Strategy

Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or

SEO Reputation Management for Your Nonprofit

Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand

7 Lessons From Marketing Ethics

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business

6 Video Marketing Tips For Nonprofits

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video

The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors

Trends in Philanthropy: 4 Ways Nonprofits are Changing

We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors.  Nonprofits are not exempt

10 Nonprofits Making the Most of the Google Ad Grant

This post was sponsored by Nonprofit Megaphone When disaster strikes, nonprofits are often the first organizations to be creative and adapt to new circumstances. These inspiring organizations have taken the Google Ad Grant, which gives them $10,000/month to spend on

Neuromarketing Explained

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations, and many have to compete for the attention of the public and donations. Therefore, there’s no surprise