Category Archives: Nonprofit Marketing

SEO Reputation Management for Your Nonprofit

Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand

7 Lessons From Marketing Ethics

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business

6 Video Marketing Tips For Nonprofits

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video

The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors

Trends in Philanthropy: 4 Ways Nonprofits are Changing

We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors.  Nonprofits are not exempt

10 Nonprofits Making the Most of the Google Ad Grant

This post was sponsored by Nonprofit Megaphone When disaster strikes, nonprofits are often the first organizations to be creative and adapt to new circumstances. These inspiring organizations have taken the Google Ad Grant, which gives them $10,000/month to spend on

Neuromarketing Explained

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations, and many have to compete for the attention of the public and donations. Therefore, there’s no surprise

10 Nonprofit Marketing Experts’ Best Fundraising Strategies

Marketing and fundraising at a nonprofit is tough.  You’ve got a tight budget, a small team, a handful of tools, high expectations, and lots of people who want your organization to succeed.  Right now you’re likely dealing with a major

A 7 Step Guide to LinkedIn Marketing

LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily,

Leveraging Facebook to the Fullest

By Josh Kashorek, Director of Marketing from Five Q Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to