Category Archives: Email Marketing
Marketing Automation: Your Key to Boost Donor Development
Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. Luckily, there’s this little thing called marketing automation
How to Keep Your Email Subscribers Engaged
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes
How to Get More Subscribers for Your Digital Newsletter
Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your
3 Nonprofit Newsletters You Need in Your Inbox
It can be tough to convince yourself to subscribe to a newsletter—especially if you already have dozens of them flooding your inbox each week. But there are reasons why we and millions of others subscribe: they provide useful, concise information;
5 Marketing Mantras You Should Always Return To
This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your
5 Best Practices for Collecting Supporter Data
When someone submits their email address on the ONE Campaign website, they receive a welcome email with a friendly message and a simple question: ”Do you think we’ll see the end of extreme poverty in our lifetime?” You’re also presented
Staying on the Same Page: Communication Tools for Nonprofits
Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving
Donor Retention 101: Master Donor Email Marketing
So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often
3 Simple Tricks to Improve Email Marketing
Did you know know that overall online giving grew by 19% last year? From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and
How to Win at Email
An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before
