A Proven Fundraising Email Template

How to boost end-of-year fundraising through digital marketing 

To expand your mission and your reach, it’s important to get in front of the right audience at the right time. And can you guess where many Americans spend much of their time? That’s right — online! 

The average adult in the U.S. spends about eight hours on digital media every day. Targeted digital advertising provides a cost-efficient way for nonprofits to reach potential donors, promote programs, and raise awareness. 

Read this guide for proven digital marketing tactics to exceed your organization’s end-of-year giving targets.

You’ll learn how to:

• Reach net new donors with targeted digital ads.
• Recapture people who visited your donation page but didn’t donate.
• Leverage your CRM data in new ways via marketing automation and email mapping.
• And more!

This email template will be your solution.

Writing emails is difficult. That’s why it’s crucial to lean into the data to tell you what’s going to work better in your email appeals to bring more donations in for your organization and to build lasting donor relationships. This email template will walk you through the 9-step strategy – supported by real online fundraising experiments – to create more effective email appeals.

This guide will demonstrate the 9 steps necessary to craft a highly effective email appeal based on learnings from our library of 3,000+ online fundraising experiments.

Template examples include:

• Sending from a real person
• Adding value and mystery to your subject line
• Why you shouldn’t customize preview text
• Greeting donors and addressing them by name
• Explaining the problem at hand
• Proposing a solution
• Articulating the donor’s impact
• Adding an incentive to give now
• Providing a clear call to action