Category Archives: Podcast Episodes
[PODCAST] Cultivating Leadership for the Nonprofit Sector
Nonprofit Leadership Under the Microscope What traits do you associate with strong nonprofit leadership? Confidence? Persistence? Assertiveness? In speaking with our latest guest, Trent Dunham, the president and CEO of Dunham+Company, we learned that essential nonprofit leadership traits are often
[PODCAST] Creating Direct Mail Campaigns That Get Results
Creating Email Marketing Campaigns That Get Results How well do Plato’s models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! Fundraisers who see poor results
[PODCAST] Making Meaningful Marketing Through Creativity
Making Meaningful Marketing Through Creativity “There’s no excuse for not knowing a little bit more than you do right now about your audiences.” (Ben Smithee) In 2024, transparency and adaptability are more essential than ever for the survival of
[PODCAST] Creative Fundraising with Outside-the-Box Thinking
Creative Fundraising with a Scientific Approach “But that’s the way we’ve always done it” is an all-too-common phrase. It’s easy to get stuck in a rut but thinking outside the box and trying something new may be just what your
