Category Archives: Nonprofit Marketing
How to Define, Measure and Communicate Your Impact
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more
How to Make People Believe in Your Cause
I’ve been spending an embarrassing amount of time watching ABC’s “Shark Tank” recently. But maybe I shouldn’t be ashamed—it’s inherently entertaining television. If you’re unfamiliar, Shark Tank features hopeful entrepreneurs pitching their business ideas to a panel of renowned business
How to Market on a Budget
Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. But fear not—you don’t need a big wallet to get your organization’s name out there. These tips will help
10 Power Words Nonprofits Use to Increase Conversions
There are over 1.5 million nonprofits in the United States. That means if you want to stand out, you need to do something different. Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak
How to Start Your Own Nonprofit Sponsorship Program
Most nonprofits don’t have a surplus of cash on hand. In fact, most small to mid-size nonprofits struggle to maintain enough funds to continue their regular programming. A potential solution to this issue is a sponsorship program, a tit-for-tat transaction
How to Gain Support for Your Niche Organization
Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these
Craft the Perfect Tagline for Your Organization
This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom
Your Ultimate Year-End Giving Guide
This article was originally published in Nonprofit Hub Magazine. Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Fifty percent of nonprofits receive the majority of
