Category Archives: marketing

5 Tips from Nonprofit Marketing Leaders for Better Engaging Your Constituents

Note: This post was originally published on the Salesforce.org blog. As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits

5 Things You Should Know About Influencer Marketing – The Beginner’s Guide

This blog was sponsored by Socialfix In today’s world, social media plays a very important role in our lives. Apart from that, marketers have also realized how to attract valuable customers through collaborations with various influencers on these platforms. Many

DMA Seeking Feedback On Updated Standards

Leadership at the Data & Marketing Association (DMA) is rolling out the organization’s Data Standards 2.0, a streamlined version of guidelines not updated since 2014. Features of the new set of standards include clarifications on rules relating to connected devices