Category Archives: Featured

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes

Chantal Sheehan : Nonprofiteer Turned Nonprofit Numbers Nerd

Last year at Cause Camp, I laughed when speaker and fellow nonprofiteer Rachel Muir called herself a “recovering nonprofit executive director.” I laughed because that describes me to a tee. My path to #nonprofitlife was winding at best. My parents

6 Tips to be at the Top of Your Fundraising Game

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the

How to Optimize Instagram for Nonprofits

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through

6 Effective Donor Retention Strategies for Small Nonprofits

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic

Heidi Gerbracht : Together in Change

Heidi Gerbracht will be at Cause Camp 2020 presenting on how diversity, equity, and inclusion are crucial to your organization’s success. “If you have come here to help me, you are wasting your time. But if you have come because your

Lindsay LaShell : How to Get the Most from Your 2020 Giving Tuesday Campaign

How to Get the Most from Your 2020 Giving Tuesday Campaign Yep, you read that right. If you’re thinking about planning your Giving Tuesday campaign this week (it’s December 1, 2019), you’re about a year too late. Listen, I know

Antionette Kerr : How I Became a Self-Care Radical

The elders in my family set high standards for what “hard work” felt and looked like. They subscribed to the adage that people of color (especially women of color) had to work “twice as hard” in business to prove themselves.

How to Reach Beyond Your Typical Donor Base

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year

Top 5 Essentials for Your Nonprofit Website

As your nonprofit starts to build a new website, you may immediately run into questions or roadblocks. How should your website be structured? What content do you want to display up front? How should you customize each page? Website design