Category Archives: Featured

How You Can Leverage Ephemeral Content

Ephemeral content has become an important tool for improving nonprofit communications in 2020. Exemplified by Snapchat, Facebook and Instagram Stories, ephemeral content includes photos and videos that are available for only a short time. While most social media timeline posts

3 Major Reasons to Host a Peer-to-Peer Fundraiser

Peer-to-peer fundraising (also known as social, P2P, or DIY fundraising) is an effective way to raise money for any cause. With this type of campaign, you enlist dedicated supporters to fundraise on your behalf.  Typically, you equip each participant with

Association Websites: 3 Ways to Engage Your Base

Your association’s team works hard to attract, engage, and retain its members. With a number of other responsibilities, it can be easy to overlook a simple, yet powerful tool for connecting with members: your website. With social distancing guidelines keeping

Nonprofit Impact Report: How to Visually Communicate Your Impact

Imagine donating money to a cause you believed in and never hearing back from the nonprofit organization. It leaves a bitter feeling, doesn’t it? This is why nonprofit impact reporting is so important. In fact, 18% of donors leave or

How to Build Trust Through Social Media

It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits

SEO Reputation Management for Your Nonprofit

Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand

4 Mistakes You Don’t Want to Make as a Fundraiser in 2020

As a professional fundraiser at a growing nonprofit, you likely understand that maintaining a positive reputation and valuing your donor relationships are key components to maximizing success. Simply investing in the wrong tool or sending the wrong email to someone

7 Lessons From Marketing Ethics

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business

6 Video Marketing Tips For Nonprofits

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video

4 Ways to Attract More Diverse Talent for Your Nonprofit

Are you focused on improving diversity within your organization this year?  A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for