Category Archives: Donor Retention

Best Donation Form Practices to Actually Boost Fundraising

You finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You

Romancing Your Donors: Showing the Love to Donors of all Levels

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through

How to Boost Online Donor Retention

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021.  Your ability to

Influencer Interview: Lisa Chimola

This week, our very own Randy Hawthorne got to sit down with Lisa Chimola, a fablanthropy expert, who specializes in working with nonprofits to hone their gift planning skills. Lisa is the chief fablanthropist for Fablanthropy, helping nonprofits reach the

First-Time Donor Retention: 3 Nonprofit Best Practices

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise

Protect Donor Data When Working with Third-Party Vendors

High-profile data breaches in recent years show just how vulnerable some organizations can be to attacks from outside. Protecting your nonprofit’s data is crucial, no matter who you work with. Data privacy gets even trickier when you’re dealing with a

Marketing Automation: Your Key to Boost Donor Development

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. Luckily, there’s this little thing called marketing automation

Lynne Wester : The Four Pillars of the Donor Experience

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We

4 Tips for Maximizing Association Membership

Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year.  They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes