Category Archives: Donor Retention

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes

6 Tips to be at the Top of Your Fundraising Game

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the

6 Effective Donor Retention Strategies for Small Nonprofits

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic

Understanding Why And How People Give

This post is sponsored by GoFundMe If you’re involved in nonprofit work, you’ve probably thought a lot about what motivates people to donate their hard-earned income to a charitable cause. While much has changed in the nonprofit realm over the

How to Reach Beyond Your Typical Donor Base

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year

5 Effective Design Tips to Increase Donor Giving

These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to

Getting People to Trust in Your New Nonprofit

Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over.  Donors are one of the most ― if not the most ― important parts

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are

Tips for Meeting Donors Face-to-Face

It’s your first donor meeting. You’re excited and passionate, but terrified. How do you get this person to like you and your message enough to contribute to your cause? How do you “make the sell”? Meeting donors in person is

Legacy Gifts: What They Are and How to Get Them

Fundraising is quite the beast. It’s a sprawling, various, intricate process, and there are areas of it that nonprofits, especially new ones, tend to avoid. One of these areas is legacy giving, a type of donor-based fundraising that scares a