Category Archives: Donor Retention

Nonprofit Membership Programs: A How-To Guide

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks.

Donor Management Software: FAQ for First-Time Buyers

When nonprofits experience growth, one of the major changes they can expect is the need to assume software that will support their expanding network. For organizations of a certain size, buying your first dedicated donor management software marks a key

How to Define, Measure and Communicate Your Impact

It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more

How to Keep Your Donor Data Safe

Data breaches are an unfortunate part of doing business these days. It seems like every day we hear of a new and increasingly serious cyber-attack, like the recent Marriott breach. While bigger companies certainly make bigger targets, smaller businesses and

How to Tell Your Donors Where Their Money Is Going

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus,

5 Ways to Use Donor Data to Increase Retention

There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your

How to Read the Minds of Your Donors

This article was originally published in Nonprofit Hub Magazine. Whenever I’m asked to choose an icebreaker question at a networking event, I fall back on an old favorite: If you could have any superpower, what would it be? There are

Let Your Networking Lead to Donations

Working in the nonprofit industry presents its own set of challenges. Rather than gaining funds by selling a product or service, nonprofits rely on donations. Building better relationships with our donors is the nonprofit version of improving our products—it’s essential

How to Maintain Donor Engagement Between Asks

Remember when you first went off to college and pretty much only called your parents to ask (okay, beg) for money? Well, your mom and dad still had to love you unconditionally, but if you do the same thing to

How to Bounce Back When You’re Told No

Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this