Category Archives: Donor Retention

Influencer Interview: Lisa Chimola

This week, our very own Randy Hawthorne got to sit down with Lisa Chimola, a fablanthropy expert, who specializes in working with nonprofits to hone their gift planning skills. Lisa is the chief fablanthropist for Fablanthropy, helping nonprofits reach the

First-Time Donor Retention: 3 Nonprofit Best Practices

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise

Protect Donor Data When Working with Third-Party Vendors

High-profile data breaches in recent years show just how vulnerable some organizations can be to attacks from outside. Protecting your nonprofit’s data is crucial, no matter who you work with. Data privacy gets even trickier when you’re dealing with a

Marketing Automation: Your Key to Boost Donor Development

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. Luckily, there’s this little thing called marketing automation

Lynne Wester : The Four Pillars of the Donor Experience

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We

4 Tips for Maximizing Association Membership

Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year.  They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes

6 Tips to be at the Top of Your Fundraising Game

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the

6 Effective Donor Retention Strategies for Small Nonprofits

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic

Understanding Why And How People Give

This post is sponsored by GoFundMe If you’re involved in nonprofit work, you’ve probably thought a lot about what motivates people to donate their hard-earned income to a charitable cause. While much has changed in the nonprofit realm over the