Category Archives: Donor Retention

How to Tell Your Donors Where Their Money Is Going

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus,

5 Ways to Use Donor Data to Increase Retention

There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your

How to Read the Minds of Your Donors

This article was originally published in Nonprofit Hub Magazine. Whenever I’m asked to choose an icebreaker question at a networking event, I fall back on an old favorite: If you could have any superpower, what would it be? There are

Let Your Networking Lead to Donations

Working in the nonprofit industry presents its own set of challenges. Rather than gaining funds by selling a product or service, nonprofits rely on donations. Building better relationships with our donors is the nonprofit version of improving our products—it’s essential

How to Maintain Donor Engagement Between Asks

Remember when you first went off to college and pretty much only called your parents to ask (okay, beg) for money? Well, your mom and dad still had to love you unconditionally, but if you do the same thing to

How to Bounce Back When You’re Told No

Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this

A Beginner’s Guide to Planned Gifts

What are planned gifts? Planned gifts are quite literally what they sound like. Well…sort of. The term simply means that somebody has planned to give a gift to an organization at a later date, often after their passing. Most often,

3 Major Takeaways from CrowdRise’s Data Report

With the rise of GoFundMe and its newly acquired nonprofit arm, CrowdRise, we’ve seen firsthand the power of social media when it comes to fundraising. GoFundMe pages on Facebook get tons of exposure through the power of sharing in order

The 7 Deadly Sins of Asking for Donations

Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be—after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as

Step Away From the Plaque (And Get to Know Your Donors)

Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: What would be the perfect stewardship piece