Category Archives: Donor Retention

A Beginner’s Guide to Planned Gifts

What are planned gifts? Planned gifts are quite literally what they sound like. Well…sort of. The term simply means that somebody has planned to give a gift to an organization at a later date, often after their passing. Most often,

3 Major Takeaways from CrowdRise’s Data Report

With the rise of GoFundMe and its newly acquired nonprofit arm, CrowdRise, we’ve seen firsthand the power of social media when it comes to fundraising. GoFundMe pages on Facebook get tons of exposure through the power of sharing in order

The 7 Deadly Sins of Asking for Donations

Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be—after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as

Step Away From the Plaque (And Get to Know Your Donors)

Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: What would be the perfect stewardship piece

The Importance of the Thank You: Creating an Attitude of Gratitude

Sponsored by Network for Good From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with.

How to Grow Your Individual Donor List

Behind every great nonprofit is a great group of people who make it all happen. For all the grants you apply for and donations you receive, there’s a single contributor who invested their own time and money into funding your

How to Make Giving Easy for Your Donors

For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that

Donor Trips as a Different Way of Fundraising

Face-to-face interaction is an important aspect of any organization, especially when it comes to fundraising. If your donors come from all over the world, that interaction isn’t always possible. That’s where donor trips come in. Donor trips are a different

Tips to Successful Fundraising: Put Donors First

Donors lay the framework for sustaining your nonprofit. You can’t do much of anything without them—they give your organization the strong foundation that it needs to build upon. But once you have a solid network of donors, how do you