Category Archives: Social Media

2020 Election: How to Change Your Digital Media Strategy

When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store for us. With the upcoming election on everyone’s minds, many nonprofit organizations

How You Can Leverage Ephemeral Content

Ephemeral content has become an important tool for improving nonprofit communications in 2020. Exemplified by Snapchat, Facebook and Instagram Stories, ephemeral content includes photos and videos that are available for only a short time. While most social media timeline posts

How to Build Trust Through Social Media

It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits

How to Become an Expert in Social Media Branding

In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ―

Balancing Your Network: Quantity vs. Quality

This post was sponsored by Sticker Mule “Your network is your net-worth.” I’m sure you’ve all heard that phrase. Connectivity is king in the modern workplace, just as it has been for years. It just may look a little different

How to Optimize Instagram for Nonprofits

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through

How to Maximize Your Auction Fundraiser

This article is sponsored by Auctria. Auction fundraisers are a proven instrument to blow away your fundraising goals. If you haven’t considered an auction for fundraising, learn how to choose a type of auction and demystify the process. For those

How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community,

Social Media Analytics: The Basics

So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is

7 Twitter Accounts Nonprofits Need to Follow

The world wide web, specifically the Twittersphere, is overflowing with accounts designed to help you better run your organization. Whether their focus is general or something specific, like technology or donor retention, we’ve compiled a list of what we believe