Category Archives: Nonprofit Content

How You Can Leverage Ephemeral Content

Ephemeral content has become an important tool for improving nonprofit communications in 2020. Exemplified by Snapchat, Facebook and Instagram Stories, ephemeral content includes photos and videos that are available for only a short time. While most social media timeline posts

Nonprofit Impact Report: How to Visually Communicate Your Impact

Imagine donating money to a cause you believed in and never hearing back from the nonprofit organization. It leaves a bitter feeling, doesn’t it? This is why nonprofit impact reporting is so important. In fact, 18% of donors leave or

6 Video Marketing Tips For Nonprofits

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video

Why Every Nonprofit Needs a Good Copywriter

As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute

What the Growth in the Nonprofit Sector Means for You

Good news, folks—the nonprofit sector is looking more lively, vital and resilient than ever. Results from the Johns Hopkins Center for Civil Society’s 2019 Nonprofit Employment Report show that the nonprofit sector is not only one of the largest employment

Should Your Nonprofit Launch a Summer Camp?

We all have an image of what summer camp looks like—beautiful mountain lakes, campfires, tug of war, bunk beds. But the reality is that summer camps come in all shapes and sizes. And many nonprofits have started them as a

7 Tips for a Successful Content Marketing Strategy

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of

Should Your Nonprofit Start a Print Publication?

Digital communication is convenient, but there’s something personal and unique about holding a print publication in your hands now-a-days. You may have to carve out a little extra room in your budget, but usually it’s worth it. Getting your organization’s

4 Takeaways from the 2018 NIO Summit

I was lucky enough to attend the Nonprofit Innovation and Optimization (NIO) Summit a couple of weeks ago, and it didn’t disappoint. The folks at NextAfter really know how to make an event more than just a break from the

Nonprofit Collaboration: The Basics

Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration