Category Archives: Nonprofit Branding

How to Optimize Instagram for Nonprofits

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through

5 Effective Design Tips to Increase Donor Giving

These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to

T-Shirt Fundraising: A New Take on Crowdfunding

If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your

Brand Archetypes: What They Are and How to Use Them

This article is sponsored by Briteweb. What is brand personality—and why is it important? If your organization were a person, what would they be like? How would they look, speak and move? Would they be the life of the party,

How to Become a Trusted Voice in Your Field

This article was originally published in Nonprofit Hub Magazine. Not all that long ago, intellectual capital—knowledge of processes and data, informational resources, etc.—was critical to businesses and nonprofits. The people had the knowledge, and knowledge is power. But now, in

3 Big Things That Might Be Harming Your Brand

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. 1. Lack

Craft the Perfect Tagline for Your Organization

This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom

Is It Time for a Rebrand?

This post is sponsored by Briteweb. Have you ever caught a glimpse of yourself in the mirror and thought it might be time for a change? Maybe your haircut is getting a little tired, or you haven’t updated your wardrobe

5 Motivational Quotes from Nonprofit Leaders (and How to Apply Them)

Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them

Hone Your Craft: The Art of Nonprofit Storytelling

This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that