Category Archives: Marketing Tips
[PODCAST] Stop Listening to Nonprofit Marketing Trends: Listen to Your Audience
Stop Listening to Nonprofit Marketing Trends: Listen to Your Audience You don’t have time to waste on marketing that doesn’t work. Lindsay LaShell, Marketing Activist and Creator of Open Lines, gives Delaney the lowdown on nonprofit marketing that worked this
[PODCAST] Ban Brochure Speak for Effective Communications
Ban “Brochure Speak” for Effective Communications We all do it to some degree, and we’re equally annoyed by those who do it to us. We sell sell sell, talk in acronyms or industry-lingo and we attempt to spell out our
How to Create a Nonprofit Marketing Strategy & Content
How to Create a Nonprofit Marketing Strategy & Content What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as
[PODCAST] Why Golf Outings are the Go-To Nonprofit Fundraiser
Why Golf Outings Are Becoming the Go-To Fundraiser It’s no secret that fundraising evolved in the past year. In 2021, few in-person events could be done safely or even legally in the nonprofit space. Social distancing mandates and gathering restrictions
[PODCAST] Nonprofit Marketing Begins with User Experience
User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best
SMS Campaigns for Nonprofits: Why They Rock!
How do nonprofits successfully garner the support of their community? They do so through effective communication. SMS or mass text message campaigns are one of the most effective channels of communication for nonprofits. SMS campaigns see the highest open and click
That’s a Wrap! Our Top Nonprofit Professional Development Resources of 2021
Nonprofit professional development has seen a surge as the sector adapted to on-demand learning and opportunities due to the pandemic. We did our best to keep up! We hope you enjoyed all 50 webinars, 104 articles, and 36 podcasts that
Preparing for 2022: What Your Nonprofit Should Know
Even if they had a crystal ball, it’s hard to say that nonprofit professionals could have predicted how much recent events such as the pandemic and rise of technology would impact nonprofit activities. As the past year and a half
5 Tips from Nonprofit Marketing Leaders for Better Engaging Your Constituents
Note: This post was originally published on the Salesforce.org blog. As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits
Fundamentals of Audience Growth in the Nonprofit Sector
How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. To help organizations grow their audience—and also their returns and
